Inspired by... Duchamp - :: Isol Barcelona ::

Inspired by… Duchamp

We can’t hide it: we revere the figure of Marcel Duchamp.

It is possible that, even today,  many question the position that this artist deserves in the history of art, but for us there is no doubt: he is the turning point.

The debate about art blows up with Duchamp, marking a before and after. Nothing will ever be the same.

He intuited this when he presented his ready-made objects like bait for the beasts:

“I threw the bottle rack and the urinal into their faces as a challenge and now they admire them for their aesthetic beauty.”

In reality, Duchamp had broken the eternal relationship between art and beauty and yet what he does strikes us as epic beauty.

  one hand, it places art outside of arti, giving the spectator a decisive role:

“Against all opinion, it’s not the painters but the spectators who make the pictures.”

Whatever art is, it shouldn’t worry us, because there is no longer a mystery, there is no longer an aura:

“There is no solution, because there is no problem”

On the other hand, it challenges the rise of capitalism without hesitation, revealing its most absurd and ridiculous side

“I am still a victim of chess. It has all the beauty of art – and much more.

It cannot be commercialized.”

Marcel Duchamp turned his life into a crusade against the commercialization of art.

During the first half of the 20th century, while capitalism was opening the black hole of consumerism, one artist encouraged us to search for beauty that couldn’t be sold or bought. His passion for chess emerges here as a symbol beauty untouchable by capitalism.

We need Duchamp. How could we not dedicate a tribute to him?

Our design Chess within  Artists Quotes collection is our small homage to this man, and we’re not ashamed to admit that it’s our least commercial design. We wouldn’t deny that we would love if it that weren’t the case, but deep down, we’re consoled by the fact that this is the most fitting tribute.







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